Lead activation
Old leads. New revenue. $249/month.
Not a CRM you have to learn. Not a virtual assistant you have to train. Not another tool sitting unused. We reach out to your old leads by email and WhatsApp every week, so the ones who went quiet get a reason to come back.
The comparison
Here's what that $249 gets you.
| Cofound Consult | Hire a VA | CRM / Automation Tool | Doing It Yourself | |
|---|---|---|---|---|
| Cost | $249/mo | $300-800/mo | $50-500/mo | Free |
| Who does the outreach | Our team | The VA, once trained | Nobody, you write it | You, if you get to it |
| Setup and writing | Included | You manage and train them | You build the sequences | You write it all yourself |
| Consistency | Weekly, guaranteed | Depends on the person | Depends on you setting it up | Usually the first thing to slip |
| Ongoing management | Included | You manage them | You manage it | Nobody |
Cheaper than a part-time hire, and nothing for you to set up, write, or manage.
The problem
You already paid for these leads once.
Every business has a list of old leads sitting untouched. People who asked about your services, got a quote, showed interest, and then went quiet. You already spent the time or the ad money to get them into your world. Most businesses just let that list sit there.
The reason isn't that these leads aren't worth pursuing. It's that following up takes time, and time is the one thing you don't have enough of. So the list sits in a spreadsheet or a forgotten inbox, and the leads you already paid for go to a competitor who followed up first.
What's included:
- Email and WhatsApp outreach to reactivate old leads, written to sound like you rather than a mass blast
- Messages sequenced over several weeks, so leads get more than one attempt before we mark them cold
- A weekly newsletter to keep your name in front of people who already know you
- A simple monthly summary showing how many leads were contacted and who responded
Pricing:
$249/month
No contracts. No hidden setup fees. Cancel anytime.
The solution
We wake up your old leads so you don't have to.
You give us the list. We handle the outreach, every week, until they respond or you tell us to stop.
A note on how we do this
These are your customers, not a cold list. We treat them that way.
Every message mentions who you are and why you're reaching out. These are people who already showed interest, not strangers getting a generic pitch. Your list is used only to run this outreach for you. It isn't shared, sold, or used for anything else.
The alternatives
We did the math so you don't have to.
Hiring a Virtual Assistant
A VA can work, but you're the one writing the scripts, training them on your business, and checking their work. That's still your time, just shifted to management instead of outreach.
CRM or Automation Tools
These tools can send messages on a schedule, but somebody still has to write the sequences, set up the triggers, and keep the list updated. Most businesses buy the tool and never finish setting it up.
Doing It Yourself
Free, but it's usually the first task to get pushed to "later" when the business gets busy. And later often means never, while the list quietly goes cold.
Cofound Consult
You hand us the list. We write the outreach, send it, and keep it going every week, without you touching a spreadsheet or a tool.
How it works
Getting started is simple.
Send us your old leads.
Whatever list you have, however messy it is.
We build the outreach.
Email and WhatsApp messages written to sound like you, not a script.
We reach out on a set schedule.
Each lead gets a sequence of messages across email and WhatsApp over several weeks before we mark them as not currently interested.
You get the warm leads.
We flag anyone who responds so you can pick up the conversation.
Answers
FAQ
How old can the leads be?
As old as you've got. Even leads from a year or more ago are worth one more attempt, since most of them were never properly followed up with in the first place.
Do I need to give you a huge list to make this worth it?
No. Even a small list of old leads often has a few ready to buy again, they just needed a reason to hear from you.
What happens when someone responds?
We flag it right away so you can take over the conversation and close it the way you normally would. You'll also see it reflected in your monthly summary.
Can I cancel anytime?
Yes, there are no long-term contracts. You can cancel whenever you'd like.
Do you write the newsletter too?
Yes, writing and sending the weekly newsletter is part of the service.
Every lead on that list already knows your name. That's a head start most cold outreach doesn't get.
Reactivate your old leads with weekly email and WhatsApp outreach, for$249/month.
Already using our Website or Digital Marketing plan? Lead Activation runs alongside either one,
no extra setup needed.